Next Day Sign » color theory http://nextday-sign.com Next Day Sign - Cincinnati, Ohio Wed, 08 Jul 2009 13:56:01 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 CMYK replacement for metallic gold http://nextday-sign.com/2009/02/10/cmyk-replacement-for-metallic-gold/ http://nextday-sign.com/2009/02/10/cmyk-replacement-for-metallic-gold/#comments Tue, 10 Feb 2009 16:46:24 +0000 Next Day Sign http://nextday-sign.com/?p=21 Metallic colors are always tricky, particularly when you move from spot to process color – after all, the actual metallic look in, say, metallic gold ink comes from actual metal particles suspended in the ink. With process printing you lose the little sparkly bits that make something look metallic.

So – this morning I was working on setting up some business cards that were previously done on an offset press but will now be done digitally in four-color process, for cost effectiveness. The cards previously used metallic gold ink, so the trick was to find a suitable CMYK equivalent for metallic gold.

Thankfully, this discussion thread came in handy – turns out the proper CMYK mix is C:35 M:45 Y:100 K: 0. I printed out a sample and by golly, it looks convincing.

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