I would have posted this a week ago, but we only just now finished hooking the sucker up. The new engraver (which you probably already knew about if you follow our Twitter feed) is pretty cool – supposedly we can engrave anything that’ll fit in the engraver bed. We’re still working out a few minor kinks, but it works as advertised.
The best part is not having to hand-cut blank material to size – the laser cutter does all that for you. The image quality seems to be much better than the rotary engraver as well, with much finer detail on the lettering and a higher degree of precision.
Looking forward to seeing what we can do with this sucker…
This is not exactly a sign, but it uses a lot of the same construction methods we use here in the shop – it’s a giant code wheel designed and built by Mythbusters’ Jamie Hyneman and Adam Savage. They used MDF board and Cintra for the wheel sections and black cut vinyl for the letters. I’m impressed with the effort it probably took to line everything up properly.
Adam and Jamie are now auctioning the beast off with proceeds benefitting the Electronic Freedom Foundation (a very worthy cause).
One of the cheapest forms of advertising available (if not the cheapest) is vehicle advertising. According to this post at Marketing Minefield, when you consider the cost per impression, vehicle advertising is nearly fifty times cheaper per impression than direct mail. You don’t even have to invest in costly full vehicle wraps – simply putting the name of your business and some contact information can make all the difference. Depending on your business, a single sale made through vehicle advertising can pay for the entire cost of vehicle lettering.
Next Day Sign offers full-service vehicle lettering, from design to installation – from motorcycles to semi-trucks. Vehicle lettering is a great way to attract attention to your business during the warmer months. (Plus, Meg likes to be outside…)
We have two sales waiting in the wings – we will be offering a discounted golf sign package for those planning golf outings over the next few months, and in July we’ll be rolling out a sale on vinyl banners…more on these soon…
Meg attended the Sign Business and Digital Graphics show in Indianapolis last week and purchased a laser engraver to supplement our existing rotary engraver. She assures me that we can now engrave my leather jacket (still wondering what I’d put on there, actually) – but the upshot is that we can expand our business to include all kinds of stuff we used to outsource.
While it is worth checking out on its own merits, Seth Godin’s talk on broken-ness (watch it – you’ll see what he means) includes lots of examples of bad signs.
By way of updating a previous ‘work-in-progress’ post, here’s the finished product of the plexi wall signs we mentioned a while back. The photos don’t really do the installation justice, but needless to say we’re very happy with them.
We recently did some vinyl lettering on one of our client’s vehicles, a Porsche racing vehicle. We will eventually be adding some striping on both sides and around the front, but the numbers turned out nicely – a simple yellow and black vinyl application.
This is not exactly a sign, but it uses a lot of the same construction methods we use here in the shop – it’s a giant code wheel designed and built by Mythbusters’ Jamie Hyneman and Adam Savage. They used MDF board and Cintra for the wheel sections and black cut vinyl for the letters. I’m impressed with the effort it probably took to line everything up properly.
